Who else wants to write more effective press releases and have them read by more people?
This Ultimate Guide to Effective Press Releases introduces you to the best press release tips and press release ‘How tos’ out there on the internet.
Each chapter contains links to hand-picked online content that improves your press release knowledge, writing and promotion skills.
This will be a living resource, so bookmark this page.
Are you ready to create and launch a great press release?
Introducing: The Ultimate Guide to Effective Press Releases
Here’s how you get started. When you click one of the chapter links below, it will jump to your desired chapter…without refreshing the page. So, pick which chapter you like and get started.
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Chapter 1: Press releases for newbies
If you’re completely new to the world of press releases, this chapter is the best place to start because it gives you the basics – what a press release is and why they are used.
Definition of a press release, Wikipedia
5 Reasons Why Writing Press Releases Are Important, Kessler Marketing
Why Press Releases Are Important in Your Marketing Strategy, Sooper Articles
A sample press release, National Youth Agency, UK
Chapter 2: How to use press releases effectively
Once you know what a press release is and why they are used, these resources will help you to get a better understanding of how to ensure that your press release is high-impact.
How to write press releases that pack a punch, Freelance Copywriter’s Blog
Use news releases for more than PR, Journalistics
How long should a press release be?, Press Release Writing
The best day to send a press release, Journalistics
When to send a press release, Press Dispensary
Chapter 3: The key elements of a press release
OK, so you know what a press release is, why they are used and how to make them high-impact. Now you are ready to begin writing? With these resources you will learn the structure of a press release and the steps you can take to make your press release come to life!
How to write a press release check-list, Marketing Donut
How to write a press release, Lunar Eclipse
How to: write the perfect press release for journalists, Journalism.co.uk,
Press Releases three things you need to know, MediaTraining
Chapter 4: What about Search Engine Optimisation (SEO) and press releases?
So you’ve heard about SEO and press releases. Is SEO something to be bothered with when writing a press release? This resource thinks so.
Chapter 5: Distributing your press release
Timing is a crucial element of the process and can highly effect the readership of your press release. These resources explain when and how you can distribute you press release for maximum impact.
Where and when to send your press release, bizhelp.24
Effective free press release distribution in 5 easy steps, Social Realist
How to write and send out a press release, Unison.org.uk
Chapter 6: What makes a good press release headline?
Headlines are arguably THE most important part of a press release. Whether you write it fist or last, these resources give advice on how to write a brilliant headline for your press release.
Writing effective press release headlines, Creative Public
Chapter 7: How to increase the readership of your press release
This chapter gives you a few extra tips on how to make sure you are getting all the traffic you can to you press release online.
How Can You Increase Traffic To Your Online Press Releases?, Search Marketing Standard
Bonus chapter: More tips for press releases
These tips are just a bonus and don’t really fall exactly into any of the above categories.
Top tips for writing a press release, 10yetis
The 10 commandments of a press release, All about public relations
Press release writing tips, 24-7 press release writing tips